Working with AofP starts with a conversation on aesthetic and messaging market fit. Concurrently studio produces big picture concepts for the project to define its vision.
Keeping our initial work at ‘consultation and concept’ level of fidelity results in fast iteration through focused, thought through creative directions. This process is telling, useful, and enjoyable for everyone involved. Delivering clear brand and creative foundation, with matching visual executions to build from.
For clients in production stage the process continues, expanding and applying the results of the first stage. Delivering comprehensive branding, communication, and packaging from concept through to manufacturing. For clients in development stage consultation results are formed into a detailed creative roadmap.
Creating a brand guide and set of assets to drive internal product design, packaging, communication, pitches, and distributor outreach.